Alumni Ivey Childers’ bakery business takes off after celebrity-client wedding and appearance on the Food Network’s Cupcake Wars
By Jennifer Meers Jones ’08
As a UMHB student, Ivey Martin Childers ’99, was a One Voice choral member with a love for singing and a desire to work in the media industry. Little did she know she would find her life’s passion doing something she had not yet even attempted—baking cupcakes.
“I actually did not bake at all until after college. It makes it even more ironic for me to be doing this for a living since I did not even grow up with an interest in baking,” Childers said.
Childers is the founder and owner of IveyCake, a successful cupcake shop in Franklin, Tenn. The bakery has catered to celebrity clients such as Christian music artist Francesca Battistelli, country music star Brad Paisley, and the rock band Paramore.
In July, IveyCake gained national attention after creating the cupcake tower for country singer Carrie Underwood’s high-profile wedding to NHL hockey player Mike Fisher. Childers, who is a longtime friend of the singer, was also a bridesmaid in the wedding. Since the wedding, the bakery has seen business boom.
“My most popular cupcake is now the ‘I Do’ cupcake, which was the creation from the wedding, named by Carrie herself. It is vanilla cake and vanilla buttercream icing, with edible pearls and edible glitter.”
Childers also received national recognition when she was selected to be on an episode of the Food Network’s series Cupcake Wars. The show, which aired July 20, featured four of the country’s top cupcake bakers competing in elimination challenges. Childers said the experience had a positive impact on business.
“When the Food Network called to invite me to participate, I was not sure if it would be good or bad for business. I decided to go for it, and since it has aired my store has seen at least a 20 percent increase from last year.”
Childers said she hopes her story will encourage others to find a way to make a living doing what they love.
“I worked many full-time jobs that I was less than passionate for, but I was still going home and working on what I loved—baking. You always find time for the things that truly move you. I hope people take time to discover what they love to do and go for it.”