University launches a new athletic logo to rave reviews in February
A new set of Crusader athletic logos were revealed at a press conference in Mayborn Campus Center Feb. 14. The name “The Cru” has become increasingly popular among students, faculty, and staff since the original logo was created 15 years ago. A new logo was created to incorporate the nickname and give the athletic logo a more modern appearance.
Athletic Director Randy Mann said he wanted the logo to reflect the dedication and commitment of the university’s student athletes.
“We wanted an image that would convey a sense of honor and pride in a great tradition,” Mann said. “We chose to make the face unseen inside the closed helmet so that it represents all of our athletes—men and women of all ethnic backgrounds—because at UMHB, wherever we come from, we are all Crusaders.”
The new logo will be used in various forms on uniforms, helmets, and other athletic apparel. These designs were modeled by student athletes during the February press conference.
Junior nursing major Deanna Dawdy said she is pleased with the logo, which was designed by Woodward Creative Group in Temple.
“This new logo reminds me of how proud I am to be a Crusader. It came at the perfect time. I like how the school colors are used to distinguish the mascot and the letters. It looks great!” Dawdy said.
The university has continued to experience an unprecedented growth in enrollment, and the new logo is one of several changes introduced on campus this year, such as the new visual arts and nursing facilities and the current construction on the student union building and Crusader Stadium.
Sophomore education major Kathryn Smith said she feels that now is a particularly fitting time for the university to unveil the new logo.
“It’s somewhat of a symbol for all of the new and exciting changes being made throughout the campus,” she said. “This is an awesome time to be a Crusader because we get to experience the school in this state of progress. This logo is a great start to what’s to come at the University of Mary Hardin-Baylor.”